Stories

2 May, 2023  One of the challenges of going out to bars and restaurants when you’re not drinking is that there is still generally a lack of great adult, alcohol free options. Not only are non-alco...

Research is showing that more and more people are choosing to embrace an alcohol-free love life – thanks in part to the pandemic’s impact on our relationship with alcohol.

"It's impossible to become intoxicated (or even to get close) no matter how many of these drinks or foods you consume.  Your body simply processes the alcohol faster than the time it takes you to d...

"I was made to feel really socially awkward. That's where the idea for AF came from — not just a product, but a world where it's OK to make your own decisions and to do that with confidence."

"Afterglow™ is a 100% natural botanical extract that mimics the pleasant warmth of drinking alcohol—without the alcohol."

Helen Steemson discusses the world of sober curiosity — a new movement in living an alcohol-free life.  What is Sober Curiosity? Exploring a different relationship with booze.Teetotalling, like sa...

"Listen, I have the most amazing last-night-of-my-drinking-story.  it was Drakes 30th birthday party and I made quite a fool of myself."

The coolest people you know don't drink - this is the sober energy you can get behind.